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Search Engine Stumbling
Blocks.
Is your Website Preventing the Search Engines
to Find You?
Despite our best laid plans, some of the web's
most prized technology can be a major stumbling block for
a search engine spider. In a quick fashion, we'll take a look
at these spider stumbling blocks, and I'll lay out some quick
optimization solutions you can implement to overcome them.
This can also be overcome by submitting one page at a time.
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Frames - despite the unique design capabilities
they present, can be a major problem for search engine
spiders. Many spiders can not read them. The quick solution
is to utilize your No Frames content to optimize your
page.
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Password Protected Pages - are
pages you probably don't want indexed anyway. Just be
aware that like a human, the spider can not enter any
area that is protected by a password. |
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Flash Sites - while beautiful,
can not be read by a spider. Your solution options are
to use an entrance page that is keyword text phrase intense,
create a two frame frameset where one frame is only one
pixel in height and use the No Frames area, or to alternate
the use of Flash and static HTML. |
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Image Maps - are
something that can be read by some spiders but can not
be read by others. If you plan to use an image map,
make sure there are other links on the page (perhaps
on the bottom) that link to your other pages.
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Meta Refresh - this tag has been
so abused by the XXX industry that it is now considered
spam by the engines. Perhaps it is not really a stumbling
block, but the spiders have been programed to run from
it.
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PDF Files - also known as Adobe
Acrobat Reader files, present a major stumbling block
to most spiders. Some engines (specifically Google) are
beginning to index these kind of pages, but from an optimization
perspective this is one format you want to avoid. |
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Dynamic Pages - Any web address
which contains a question mark (?), or some other like
character, is a major stumbling block to most spiders.
This is most often seen with dynamic pages that use Perl,
ASP, Cold Fusion, etc... |
Some of the larger search engines
are now beginning to index dynamic pages, (specifically Google),
but this advanced capability is not widespread.
If you feel that your website
has any of these stumbling blocks, please, contact us.
Also, a great way to get the ball
rolling and find out what is missing with your current website
is to sign up for our 10 point assessment.
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