How do I start an Email Marketing Campaign?

There are three major types of e-mail marketing available to today's online businesses;

• opt-in e-mail


• bulk e-mail marketing


• e-mail newsletter marketing

For all of our needs, we use Constant Contact

Opt-in e-mail marketing consists of sending e-mails to a list of addresses that has been compiled by your company with permission from the user. Bulk e-mail marketing is sending announcements to a list of e-mail addresses that your company has purchased. E-mail newsletter marketing is when an online business identifies a e-mail newsletter that reaches their target audience, then places an advertisement within that e-mail newsletter.

Opt-in e-mail marketing
Opt-in e-mail marketing is essential for most e-Commerce stores and can benefit most online businesses. Through opt-in marketing, you can keep your customers up to date on developments in your products or service, including updating them on specials and discounts. The most difficult step to opt-in marketing is developing a quality e-mail list.

Bulk e-mail marketing
Bulk e-mail marketing is a very cheap method to reach a vast number of potential customers. However, it is wrought with pitfalls. Most bulk e-mail marketers SPAM their list with junk mail, which does not benefit your business, and will not increase the bottom line. There is a fine line between legitimate bulk e-mail campaigns and SPAM. Identifying that line, and staying on the correct side of it, will allow your business to achieve results.

Newsletter marketing
E-newsletter marketing is our favorite method of e-mail marketing available. However it is usually the most expensive per recipient. But because the recipients read the newsletter, your advertisement will actually be seen by many of the recipients. This is in contrast with the other methods of e-mail marketing, where most recipients will delete the message without reading anything but the subject line.

Check out our Email Marketing Campaigns or Contact Us To Get Started.