10 Ways to Increase Your
Search Engine Rankings

You've built a great Web site. It's well designed, encourages customer interaction, and is filled with compelling, well-organized content. Now comes the tough reality: Buit It and They Will Come! NOT

With millions of Web sites today, chances are slim that a customer will randomly find your site. That's why it's imperative that you use many strategies to get your Web site noticed by the 100 million-plus people who now surf the Web. Here are ten ideas to help get you started: .

	Develop the html META tags. Search engines use to find out information about your site and get entered between the tags of your pages Page Title Write a descriptive title for each page of up to 8 words. Don't use words like "a", "and", "the", etc. Make it as descriptive as possible because this is what people see when they find your site in the search engines. Keywords Brainstorm a list of keywords and phrases that you think people might type into a search engine to find your site, list every one that you can think of, get friends to help. Then refine the list to the most important. Page Description Write a 50 - 75 character (including spaces) sentence or two. Keep it short and to the point.
	Keywords in Page Names! It's not only the domain name that is important. Page names after the .com are just as important. Stay away from Page1.htm.
	Include your URL on everything. Make sure that all of your cards, stationery, brochures, and literature contain your company's URL.
	Put a signature on your emails. Include your name, email address and site URL, you may also want to add a short phrase or tagline of your business.
	Publish an email newsletter. You are considered an expert in your industry. That is why people are doing business with YOU!!! A monthly newsletter is a great way to keep people coming back to your site, offer something of value to your subscribers, and build future business.
	Give something for Free Whatever you give away, make sure you've got a method of tying back to what you're selling. Great time to develop a newsletter. Please feel free to sign up for our newsletter ~ The Dot Spot
	Request links on other sites Request a link to trade organizations or community organizations. If you belong to the local Chamber, an association, request your link be on their website.
	Purchase Paid Placement Several major search engines carry paid listings. Accounts may be started with as little as $25.00.
	Submit to Yahoo! Yahoo is the most popular directory and therefore the most important listing.
	Employ search engine positioning. Registering your site with the search engines is the first step, but not the only step.

We would to happy to offer suggestions about your current website. A great way to get the ball rolling and find out what is missing with your current website is to sign up for our 10 point assessment.