Pay Per Click Marketing

Pay per click advertising offers one of the most dynamic forms of promotion ever created. Since you only pay when someone visits your site, you can think of it as running an advertisement where you only had to pay for the people who read it!

Design 4 Dot Com, Inc. will help you navigate through all of the choices to design a pay per click advertising program that will work best for your company. If you want us to manage your pay per click advertising campaign, we can do that for the low price of $50.00 per month (in addition to what your advertising budget will be). Or if you want to learn how to do it yourself, we can provide training.

Don't forget to read our Myths of Pay Per Click Advertising. You may find some helpful tips in that article.

For the most part, the largest pay-per-click formats exist in Yahoo! Search Marketing, Google Adwords, and the LookSmart Directory. All of these work differently and allow you varying amounts of control over your search terms and costs per click.

Primary Benefits of Pay-Per-Click Marketing Campaigns

• Top positions on the page are typically reserved for pay-per-click sponsors
  
• Traffic can often be sent to a specific page within your website, other than your home page
  
• Low start up costs. Accounts start as low as $50.00 (not including setup fee)
  
• Quick processing time allows it to be used for short-term promotions or seasonal business.
  
• Allows one to target lower search volume phrases inexpensively

Initial Pay Per Click Setup

• Research keyword phrases
• Create content for ads
• Submit for client approval
• Establish keyword positions and bid amount
• Determine the need to pay per click management services

Pay-Per-Click Management Services

• Re-evaluating keyword phrases for Audience language and search trends changes.
• Updating keywords for services/products changes
• Tests click-through rates and measures your ROI by keyword
• Adjustments to your PPC keyword positions and bid amounts to keep you in front of your competition.